Wellesley, a private college on a bucolic campus outside Boston, offers smart, serious women one of the best liberal arts educations—and total learning environments—available anywhere. We worked on a number of print initiatives to promote the four pillars of their Whole You program: Healthy You; Prosperous You; Engage You; and Develop & Reward You. Deliverables included newsletters, life event fliers, bulletin board graphics, and an employee recognition note system.
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.