For over 40 years, the organization now known as Charlottesville Opera, has been producing operas and other distinctive musical performances. As they were transitioning from their original name, Ash Lawn Opera, to their new name they asked us to design a logo and brand identity that conveyed their bold aspirations. After a collaborative effort, we delivered a clean and strong mark featuring an artistic flair of the classical.
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.