meQuilibrium is an online stress reduction and resiliency program marketed primarily through corporate wellness programs. Interested in boosting adoption rates at client locations, meQuilibrium asked us to create a series of posters promoting the incredible benefits of learning how to manage stress— both in the workplace and home. Our services on the project included all copywriting and design.
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.