This famous Charlottesville store is best known for three things: outstanding design; artisan printing; and personalized client attention. They wanted a site that reflected their unique taste and personality in order to draw in local customers as well as provide an online option for those further afield.
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.