NLH is an award-winning academic journal founded at the University of Virginia in 1969. For forty years, the journal had the same editor and graphical style, and the new editor recognized the need for a change. She asked us to modernize the aesthetic of the publication without disregarding some traditional design elements. We created a new masthead and an auxiliary branding element that is used on the website, stationery and the back cover of the journal itself.
Tibor Kalman once said that great design has three things: clarity, forward movement, and surprise. We approach every graphic design and web development project with these goals in mind. To provide clarity, we take the time to get to know our client and their business so we can best craft their message. At the beginning of any project we define objectives that can lead us to making sure the client's message stays on point. Ideally, we start with a new client by collaborating with them to design their logo and establish their brand identity. The knowledge we gain from this process carries over into every subsequent project with them: web design, print design, ad design, and their business collateral—business cards, stationery, powerpoint templates, etc.